What’s the Point of Doing Something Good?

Posted on Posted in Business Development, Corporate Social Responsibility, Events, Networking

It’s an increasingly common buzzword, but why should you be doing CSR? What is CSR? Corporate Social Responsibility (CSR) describes ways companies try to behave ethically and contribute to society. It is often associated with environmental action and sustainability. Whilst this is an important element of CSR, it also covers volunteering, charity fundraising and a […]

Networking – leave me alone…

Posted on Posted in Marketing, Networking

Networking & Business Development Firstly, business development (BD) and networking are not marketing. Nor are they more important than marketing. They can be a result of marketing or linked to marketing, but marketing activities are quite different from the relationship building and development associated with networking. I’ve had the privilege over the past eighteen years […]