Why does marketing not get what it deserves?

Posted on Posted in Marketing

Of course at Limeslade we think marketing is one of the most important business activities there is. But our whole business is based on that assumption, so we would say that, wouldn’t we? The idea that marketing should be done in a silo, separate from other business activities is widespread. What constitutes marketing is confused […]

Are you formatted correctly?

Posted on Posted in Uncategorized

Have you ever watched a film or tv show and noticed that the vase of roses in the background has switched to tulips and back again or similar? Continuity mistakes are annoying, and you can’t believe that someone hasn’t spotted them before it makes it to the big screen. When mistakes happen, people can’t help […]

Let’s have a chat about GDPR…

Posted on Posted in Marketing

‘Right, I’ve had enough’ I said this morning to my business partner. ‘If I get one more email telling me unless I go through a complex series of processes the sender will never speak to me again, I shan’t be responsible for my actions…’. Someone said to me recently: we seem to be going through […]

Riding to MIPIM

Posted on Posted in Uncategorized

The following was posted on Just Ride the Bike – follow the link below for the full article: We’ll save the various views on MIPIM (the international property conference) for another time. Suffice to say they range from it being only slightly less respectable than a trip to the Mos Eisley Cantina to the best business event anyone can […]

Productive Presentations?

Posted on Posted in Events, Marketing

Public speaking – needn’t be scary! After networking, public speaking is another feature of professional life which can strike fear into the heart of even the bravest of souls… I’ve been amazed at how many people either can’t do it, won’t do it, or do it really badly. Sometimes the people you’d think are great […]

Networking – leave me alone…

Posted on Posted in Marketing, Networking

Networking & Business Development Firstly, business development (BD) and networking are not marketing. Nor are they more important than marketing. They can be a result of marketing or linked to marketing, but marketing activities are quite different from the relationship building and development associated with networking. I’ve had the privilege over the past eighteen years […]